Elevators are a normal part of life for millions of people. If you work in an office building, you probably take an elevator every day. It’s probably safe to say that every person uses an elevator at least once a month. There are still a lot of people who are petrified of the danger that elevators can pose, even with innumerable fail-safes and safety systems that provide a huge net of protection for elevator passengers. Hollywood has decided to take that fear and spin it into a high concept film.
In layman’s terms, a high concept film takes simplistic characters and predictable film genre styles and combines them with one huge, sometimes obtuse plot element at the center. This is precisely what the new film Devil is doing with the elevator. At its most basic, Devil is about 5 strangers (who are largely stereotypical office workers of mixed genders and races) who become trapped on an elevator. A simple concept with simplistic characters, but there’s a catch. One of the passengers is the Devil. You know, Lucifer. So we, as the audience, must figure out which character is the Devil.
The newest poster has been released for the film and I’m in agreement with this blog post’s writer – this poster makes elevators look really, really scary. There are so many possibilities for elevator ad marketing for Devil that I don’t even have a clue of where to begin.
It stands to be seen if the movie will do well at the box office – according to the aforementioned post, audiences who saw the trailer scoffed because of the story’s creator, director M. Night Shyamalan, who is largely viewed as a one-hit wonder filmmaker. Nonetheless, Devil looks to inject some fear into elevator passengers across the country, particularly if they’re not scared already.